Heather Goate, Marketing Director at Revlon South Africa where Mitchum is one of the organisation’s portfolio brands said: “Our partnership with the Netball World Cup 2023 marks a significant milestone for Mitchum South Africa as we align ourselves with one of the most prestigious sporting events in the world.

“We are excited to support the exceptional athletes competing at the tournament and to contribute to the growth and recognition of women’s sports globally. Through our official deodorant sponsorship, we aim to inspire individuals to embrace an active lifestyle, celebrate their achievements, and reach for new heights.”